New Challenge is a not-for-profit organisation, dedicated to providing expert careers information, advice and guidance (IAG) through a team of highly qualified and experienced Careers Advisers. We also deliver intensive one-to-one career guidance support to unemployed people living in Brent and the neighbouring Boroughs, inspiring them to achieve their employment and learning goals.

New Challenge was established in March 1997 by Gyan Moher. Since then, we have witnessed high demand from unemployed individuals living in London who need support to help them overcome the often multiple barriers they face in finding the employment or learning opportunities they aspire to.   

New Challenge - helping a customer with information, advice and guidance

By providing our IAG service to thousands of customers every year, we have supported many to develop their knowledge, upgrade their skills and improve their confidence, thereby allowing them to re-enter the labour market, gain experience, develop their talents, earn a good income and take control of their careers.

At the heart of everything we do for our customers sits high quality careers information, advice and guidance. Our core services include job brokerage, dedicated to matching the skills of our customers with those demanded by the wide range of employers who use our recruitment service.

For more information, please call us on 0208 795 3999. Alternatively, you can email us at and we will be delighted to help you, or you may send us a message using our contact form.



Our services are funded through a range of statutory bodies, all of whom are committed to tackling economic disadvantage amongst workless adults and doing so by providing them with the advice, guidance, training and skills needed to participate in today’s ever more demanding labour market

Education & Skills Funding Agency (ESFA)

The ESFA brings together the former responsibilities of the Education Funding Agency (EFA) and Skills Funding Agency (SFA) to create a single agency accountable for funding education and skills for children, young people and adults.

Education and Skills Funding Agency

European Social Fund (ESF)

The European Social Fund is used to support jobs, help people get better jobs and ensuring fairer living standards and job opportunities for all EU citizens. It is doing this by investing in Europe’s human capital – its workers, its young people, disadvantaged groups and all those seeking a job. ESF funding is used to open doors to skills, to work, to qualifications and to a more inclusive society for all Europeans.

Logo of the European Social Fund

Mayor of London

As part of the Skills for Londoners initiative, the Mayor of London has a range of funding opportunities to boost training provision in the skills London’s economy needs. Funding is available for training providers, employers and learners and New Challenge is funded to provide accredited vocational training in the area of Information, Advice and Guidance, to support adults improve their skills in the provision of support, advisory and advocacy roles.

Mayor of London graphic